ROOFLEADS → REVENUE

What happens after the lead is delivered?

Track a scored opportunity from contractor handoff through contact, appointment, inspection, estimate and sold job.

RoofLeads finds the opportunity. TendAI makes the downstream outcome visible. From scored lead to sold job — and eventually back to better opportunity intelligence.

Illustrative sample data • Concept demonstration • No live RoofLeads integration

Opportunity handoff funnel

SAMPLE COHORT

Bars show each stage as a share of delivered opportunities. Stage counts describe one illustrative pilot cohort, not RoofLeads performance.

Downstream visibility

84Opportunities received

69Contacted

42Appointments

34Inspections

29Estimates

12Sold

$168,400Illustrative sold-job value

17Opportunities requiring attention

Why the closed loop matters

CONCEPT

Today, the lead handoff can become the end of the visibility chain.

A downstream outcome layer could show which delivered opportunities actually become:

contacted homeowners
appointments
inspections
estimates
sold jobs

Over time, those outcomes could help reveal which upstream RoofLeads signals are most associated with revenue.

Opportunity intelligence becomes more valuable when it can learn from outcomes.

Described as a concept and a potential future capability. Nothing shown here is a live integration or a measured RoofLeads result.

CONVERSION LEAKAGE

Revenue Capture Snapshot

17 opportunities in this sample cohort show a downstream gap.

NEEDS ATTENTION

6No successful contact

3Appointment risk

5Estimate stalled

3No clear next action

Each category lists the sample opportunities behind it and the priority next action for the contractor.

PRODUCT PRINCIPLE Measure first. Automate only the bottleneck that proves economically important.

SAMPLE COHORT

Lead Queue

Every delivered opportunity, its current stage and the priority next action that keeps it moving.

Illustrative sample data • Concept demonstration • No live RoofLeads integration

CONVERSION LEAKAGE

Where opportunity value is getting stuck

Identify delivered opportunities that entered the funnel but no longer have a clear next action.

Illustrative sample data • Concept demonstration • No live RoofLeads integration

PRODUCT PRINCIPLE Measure first. Automate only the bottleneck that proves economically important.

Recoverable opportunities

SAMPLE

Pilot categories and thresholds can be adapted after observing a contractor’s real funnel. Actions shown here are recommendations for the contractor; TendAI does not currently contact homeowners, book appointments or update a CRM.

CLOSED-LOOP OUTCOMES

Which opportunity signals actually become revenue?

A live pilot could connect upstream RoofLeads attributes with downstream contractor outcomes.

Illustrative sample data • Concept demonstration • No live RoofLeads integration

PILOT CONCEPT • NOT A CURRENT CAPABILITY

A real pilot could test relationships such as:

RoofLeads score vs. appointment rate
Time-to-first-contact vs. inspection rate
Storm / property attributes vs. estimate rate
Market vs. sold-job conversion
Lead age vs. revenue outcome

None of these relationships have been measured. Every number on this screen is illustrative sample data from a fictional cohort — not RoofLeads performance data.

Illustrative sample charts

RoofLeads score

SAMPLE DATA

Illustrative appointment rate by delivered score band. Sample figures only.

Time to first contact

SAMPLE DATA

Illustrative appointment rate by contractor response time. Sample figures only.

Example opportunity attributes a pilot could examine

SAMPLE DATA

1Active leak / immediate need
2Recent storm event
3Confirmed property ownership
4Insurance process initiated
5Fast contractor contact

These examples illustrate the type of closed-loop intelligence a live pilot could produce. They are not RoofLeads performance findings.

Closed-loop outcome intelligence

CONCEPT

The opportunity is no longer a one-way handoff.

Outcome intelligence could eventually help RoofLeads understand not only which properties look promising, but which delivered opportunities actually convert into contractor revenue.

TendAI is not replacing RoofLeads. It is a proposed downstream visibility layer that could make RoofLeads’ upstream opportunity intelligence more valuable.

A future pilot concept. There is no live integration and no data flows between RoofLeads and TendAI today.

PILOT THESIS

A useful first pilot does not need to be complicated.

1

ONE CONTRACTOR

Choose one RoofLeads roofing customer willing to participate.

2

ONE COHORT

Track a defined cohort of delivered RoofLeads opportunities through the contractor’s existing workflow.

3

ONE SUCCESS FRAMEWORK

Measure contact, appointments, inspections, estimates, sold jobs and the points where value leaks.

The first objective is visibility, not automation. If the data proves a specific bottleneck is economically significant, automation can be evaluated afterward.

NEXT STEP

Could this be worth testing?

The question is not whether to automate the entire contractor sales process.

The first question is whether a small RoofLeads cohort can produce useful downstream visibility.

1 contractor1 cohortreal outcomesdecide what is worth building

Illustrative sample data • Concept demonstration • No live RoofLeads integration